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Design Tale Studio + Studio FM Milano


A In the FRAME collection, developed together with Studio FM Milano, the graphics are assisted by the most modern ceramic technologies, allowing for maximum artistic expression on powerful decorative surfaces inspired by the allure of traditional materials and objects and the allure of days gone by, giving a contemporary twist to the evolution of ceramic floor coverings. FRAME is not a return to the past, but rather a confident step forward into the future, a future that evolves while holding fast to its roots, thus strengthening the indissoluble link that binds together culture, innovation and creativity and has fuelled the work of Designtalestudio since its origins.

Emilia Flowers: 
Floral decorations that flirt with past combine to evoke the traditional designs of Emilia Romagna. The rhythmic fragmentation of designs creates unexpected compositions able to evoke the tradition projecting it to the contemporary world.

Emilia Tradition:
The traditional and sinuous decorations are reinterpreted via a random allure and an elegant asymmetry. The result is a refined contemporary carpet that becomes even more thrilling thanks to the traditional colours of Emilia local earth and to the soft texture that recalls the typical finish of cementine, ceramic tiles obtained via the mixing of various minerals.

Vanguard Circle:
The passage between Futurism and Cubism, rich with experimentation and courage, represents the substrate for VANGUARD CIRCLE. The multiplication of plans, their dynamic acceleration enhanced by circular shapes, are the protagonists of this collection able to create an ideal bridge between Delaunay’s abstract art works and contemporary mood. The progressive and dystonic shades of grey and beige make the decor perfectly integrated into traditional and contemporary venues.

Vanguard Square:

The rhythm of shapes and delicate shades are a clear reference to the study of philosopher-painter Tomas Maldonado, one of the leading figures of the ULM movement. Circle and square, shapes that at first are apparently antithetic, create a balanced dialogue developing a visual symphony of power dynamism and surprising creative flexibility.

All the evocative power of classic patterns that take us back to bygone childhoods, a family atmosphere, is expressed in Majolica. The deconstruction of the traditional subject, the reinterpretation of colour and the emphatic use of changed scales creates a dynamic and thrilling effect.

Weave is an optical game of sinuous lines, refined elegance expressed by soft colours which, through their modularity, offer a pleasantly undefined visual flow. Loosely inspired by the oriental Shibori technique, dyeing fabrics “by exclusion”, Weave is able to graphically set the vibration of the textile pattern in the ceramic matter.

The typical stroke of large cyanographic prints, autocad libraries and blueprints, meets the patterns of the azulejos creating a bridge between Mediterranean decorative traditions and the digital age. The geometrical lines of the abstract patterns create complex optical games in the thin traces that work together on different scales.

The masterpieces of the textiles designer Anni Albers, the fabric patterns of Bauhaus, but also the wooden carvings of the tangram or the magical effects of the kaleidoscope inspire Carpet.
In the typical, clear and welldefined lines of digital design and the use of contemporary colours, the great 20th century textiles tradition evolves into a highly innovative product.

About Studio FM Milano

Since 1996, Studio FM Milano has been committed to visual communication and in particular with the creation of coordinated image, web design, and editorial design, working in various sectors such as fashion, design, architecture, industry, press, culture and institutions.
The Studio was founded by Sergio Menichelli, graduated at the ISM Monza and ISIA Urbino, and by Barbara Forni, graduated at the Accademia di Brera and at the Scuola Politecnica di Design Milan; later, Cristiano Bottino, architect graduated at Parson School in NY, joined the studio. 

More Info

Brochure 1Brochure 2Technical

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