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Design Tale Studio + Massimiliano Adami

In the Terraviva project, the search for new creative solutions using porcelain stoneware focused on exploring the shape and the naturally angular quality of the tile, in an attempt to subvert the regular geometry typical of ceramic material, opening up and highlighting its hidden potential for expression. This project by Massimiliano Adami for DesignTaleStudio is the fruit of an artistic effort that reaches deep into the heart of the earth in an extraordinary experiment aimed at breathing fresh life into the material. The collection epitomises the value of the craft expertise typical of the ceramic tradition, combining it with the innovative properties of Refin porcelain stoneware to create an exclusive new option for floors and walls.

Terraviva collection is created using the Visual base porcelain stoneware tile by Ceramiche Refin, but which is individually worked upon by a craftsman.
Every single ceramic slab is engraved via a hydro-jet cut in order to create the crack tracing, and then the engraving is filled with epoxy resin mixed with colouring oxides and hand-applied.

About Massimiliano Adami

Massimiliano Adami (1969) studied design at the Istituto Statale d’Arte in Monza and at the Design Faculty of the Politecnico in Milan.
From his debut in 1998 with the exhibition “Il fantasma del design”, he has taken part in various contests and exhibitions, leading to his successful participation at the Salone Satellite in 2005.
Thanks to his experimentation on materials and manufacturing techniques, based heavily on those of the traditional craftsman, his work falls half way between art and design, combining project-planning with self-production.
Massimiliano Adami collaborates with various companies such as Cappellini, Meritalia, Gruppo Fendi/DesignMiami. His projects are frequently showcased in important design galleries: Moss in New York, Rossana Orlandi in Milan, Ottobarradieci in Bergamo, Onepieceart in Rome.
In 2009, his work “Fossili Moderni” was included in the permanent collection of the Design Museum in Milan, following the “Magma Fossile” exhibition organised by Stefano Maffei at the Triennale.

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